As someone who has profited from past Brown and Cerrone fights- obviously this fight will be "madness" and Cerrone wont win it via "perfect technical fight". Cerrone could take aggressive grappling approach from the start and sub Matt.... or more likely it's a war on the feet where Matt has a much better chance to score with his big straight punches and elbows from the Clinch. Cerrone has said he doesn't study fights so don't wait for him to follow any gameplan.
Even if he doesn't study tape, Cowboy is well aware of Matt Brown's style and what he brings to the table. I'm sure he's seen him fight multiple times and has a pretty solid grasp of what he's all about. Cowboy can more than hold his own standing, but I think we'll likely see him look to implement some grappling in this one, like he did against Story, Cote and Oliveira.