not quite what i'm sayin.
i'm sayin the title of 'king' doesn't really mean anything because it looks/sounds stupid if the winner doesn't embrace the outlandish gaudiness of it (but when they do it is entertaining -booker, macho, mabel, even kurt angle w/ his crown and scepter).
what matters is that they've won a tournament, meaning that that they've won a series of matches that gave the people a chance to watch them work (for a reason) and give a damn about who they are and what they are trying to achieve (title shot).
i think
@Frank23 's issue w/ your joe/cesaro comment is that you were saying it should be the finals.
its a solid match for sure but that winner then becomes a (potential) champion for either brand,
a role (cesaro) I'm sure
@Frank23 does not agree with.