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Bud light has zero remorse this will hurt their brand for decades they just sponsored a pride parade.
I don't think it was ever about supporting LGBT. It was their spokesperson basically throwing their core base under the bus, that triggered it. AB has sponsored LGBT events for years. Never felt any backlash, until some typically smug, out of touch Liberal, said the brand(Bud fucking Light, LOL) was above the core customer base and wanted to move on from them. That was where they fucked up.
The backlash ain't gonna bury InBev or AB, but it was significant enough for them to scramble to save one of their flagship brands. Who knows what ultimately happens with it.