The big test case for how they can do early on Showtime, is going to be the Rumble/Romero card. If you're going to bring in the average UFC fan, that's the best bet.
Generally while these ratings are not good, people seriously need to re-calibrate their idea of success for Bellator on Showtime. They are not going to do Strikeforce ratings, because it's not 2010 anymore and the television landscape has changed. Netflix launched their streaming service in 2007, 14 years on, every media company including Showtime has it's own and broadcast television is dying. If Bellator can average in the high 200,000 to low 300,000 on Showtime, that would be a big success.