their games have been dogshit since 2007. blizzard has lost 50% of revenue. it would take a miracle for them to comeback and make a good game. COD is carrying activision hard.
not to mention their biggest 3 leads just left
From Mar-2020 to Mar-2021 Activision-Blizzard's revenue was up 33% YOY. I don't know where you're getting that Blizzard is losing money. They don't share that information, and even as MAUs have declined for certain games, they've reported increases in overall revenue that are not offset even accounting for Activison's reported IP revenue increases. MAUs are down from a peak of 38m in 2018 (
years after predictions of Blizzard's demise had already been underway)-- to 26m. That's a huge bleed, but no company with 26m active users is going to liquidate.
Bear in mind 26m active monthly users is more than their total during the
Wrath of the Lich King era or earlier: their supposed golden age. They'll reform it, but these aren't numbers that should cause anyone to expect companies to get dumped. Expect more of the same: personnel shuffling, restructuring, the parent company dictating changes in strategies and monetization that aren't transparent to us.
The only possible way I see them selling Blizzard would be to package the division and its IPs (not the studio infrastructure or other assets) in a multi-billion sale to some Chinese company. Think about it. It's not like they depend on the games to subsist as a company. So, even if the games were bleeding money, they aren't in a position where they
must flip that, find a buyer, or file for bankruptcy. They'd just kill the games. Because, even then, even if running the games cost them more than the revenue they earned, those games still hold tremendous value. The IP alone is worth many billions. The Chinese are fucking batshit bonkers about
World of Warcraft. The IP for
World of Warcraft by itself has the potential for monetization in China similar to what
Star Wars has in the US/Europe. This is the largest economy in the world, and it's outgrowing all other major economies every year, particularly among the growing middle class who consume greater amounts of entertainment. Disney shelled out $4bn just for the rights to that universe, and they made out like bandits.
Warcraft was one of the biggest flops ever in the West, yet is still the 39th highest grossing film in Chinese history. It's a movie made in English without any Chinese actors. Only eleven other movies in history made more in China than can claim that:
- Marvel's Avengers: Endgame
- The Fate of the Furious
- Furious 7
- Marvel's Avengers: Infinity War
- Aquaman
- Transformers: Age of Extinction
- Marvel's Avengers: Age of Ultron
- Avatar
- Jurassic World: Fallen Kingdom
- Transformers: The Last Knight
- Zootopia