https://theathletic.com/2574108/202...invicta-fc-sold-to-anthem-in-april-heres-why/
But did she sell because she wanted to or because she felt she had to?
The answer, according to Knapp, may be somewhere in the middle. The main impetus was that Invicta’s time airing on UFC Fight Pass, the UFC’s combat sports-themed streaming service, was coming to an end. With the way things had unfolded there, she wasn’t necessarily displeased about ending that arrangement.
“The platform has changed a lot,” Knapp told me. “When we first went on Fight Pass there was a lot of UFC content and it was a lot different than it is today. I knew that we were coming to an impasse, because what I thought Invicta was and what it should be, we didn’t align on that anymore.”
In Knapp’s opinion, UFC Fight Pass had come to see Invicta as a niche within a niche, and one that served as a pipeline of female talent straight into the UFC ranks whenever it needed some fresh faces.
“I think Invicta is bigger than that,” Knapp said. “I think it was the capability to be more than just a feeder. And putting us in that role, that’s what worked best for them. But I’ve always felt like Invicta could do more in this space, more to promote female athletes and their brands. It’s like every relationship, there are growing pains. We just sort of outgrew each other.”
Makes sense. They were losing to many fighters, to many main events and co-main events, every time UFC needed a short notice fighter.
Also, it’s obvious that Fight Pass has become the UFC’s triple A farm league of promotions at this point. When a newly crowned LFA champ says, in response to asking if they’re ready to defend the title “I’m waiting for that UFC call up,” you’ve reduced yourself to nothing more than a feeder.
Shannon also said that she won’t get in the way of a fighter advancing their career, but hopes to improve things with Invicta to convince them to stay, that eventually she’s gonna have to start holding some fighters to their contracts in order to hold shows together, if they truly plan on holding more shows per year than ever before.