UFC’s Move Into Sports Betting Could Be its Biggest Deal Yet

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By Patrick Auger Nov 15, 2019

Sign up for ESPN+ right here, and you can then stream UFC on ESPN+ live on your computer, phone, tablet or streaming device via the ESPN app.

On Oct. 11 the Ultimate Fighting Championship announced that it would be launching an official live-sports betting product called UFC Event Centre in Q1 of 2020. Developed by another Endeavor-owned subsidiary, IMG Arena, UFC Event Centre will incorporate the official data feed of the UFC as well as fighter bios, photos and logos from the organization to create an information suite for potential bettors. Through various licensed partnerships, UFC Event Centre and the official data feed will be made available to sportsbooks and gaming operators globally, including IMG Arena’s current portfolio of more than 300 operators. The product will feature real-time data points, immediate bet settlement and more than 50 wager opportunities per bout, including 20 that focus specifically on live in-fight betting.

“The UFC Event Centre and its official data feed will be a game-changer for how UFC fans engage with our events through sportsbooks and gaming operators,” UFC President Dana White said, “We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no offseason. The action will be non-stop for fans and sportsbook operators.”

Although it’s difficult to get an exact idea of the market for sports gambling, due to various regulations and data accessibility across different countries, international sports betting is estimated to have a market value of around $250 billion. The Asia-Pacific (APAC) region accounts for the largest segment of this market with an estimated 47 percent of the world’s total sports bets coming from the area. Given the region’s forecasted Compounded Annual Growth Rate (CAGR) of 12.9 percent between 2018-2024, APAC will continue to play a major role in sports betting moving forward.

The United States is seen as the fastest-growing market segment, largely due to the U.S. Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA) last year. PASPA essentially limited land-based sports betting to Nevada and New Jersey, and since its demise several states have opted to follow in the footsteps of Sin City in a bid to increase their revenue through gambling taxation. States that introduced legal sports betting in 2018 have seen monthly revenue that ranges from $400,000 all the way up to $32 million, depending on how the taxes are calculated in a particular state. Another 17 states are on track to implement similar legislation within the next 12 months, making it legal to place a wager on sports in almost half of the United States.

Read more at https://www.sherdog.com/news/articl...s-Biggest-Deal-Yet-165835#MF1ED5Fr5EJZUxrK.99
 
It would be nice to read through fighter bios, photos and logos. I wouldn't bet anything, though. Seems risky.
 
I live in NC still no way to legally bet on sports around here all the online sights are bullshit that get flagged by your debit card when you try and fund them
 
Smart move. After the pandemic, our country is going to have to find a way to attempt to pay down trillions in deficits and it's starting to look like legalized gambling and legalized cannabis are going to help lead the way. Endeavor may have a crystal ball on this one. Could be very interesting from a growth perspective for the companies, our economy and the sport.
 
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