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Really though I think there has long been a deliberate tactic with enviromentalism to try and push it towards low level consumer responsability.
The idea we can collectively save the planet via recycling, buying certain products or shifting lifestyles, these things do have some potential to help of course but I think they have been used to try and shift focus away from changes needed at a big business level, both by taking up all the space in what media time environmentalism gets and in trying to guilt trip the public, "hey now, don't be critical of Shell when we all know you didnt recyle that can properly last week".
I agree that placing responsibility on end consumers is plainly stupid. Sure they can help but no one can honestly expect people to know the externalities of the literally thousands of products in their home.