It's hypocritical to value one people's oppression over another while simultaneously leeching off another for your own profit, indifferent to their suffering (accepting sponsorship from an oppressive capitalistic company = indifference). He'd have made a better statement denying the sponsorship, and posting about it publicly how he will refuse it until they pay the kids/people an actual wage, not sneakers for a quarter a day, world wide. Alas, he did not, and his deal is worth 22 mil Plus royalties.
Believe in something, even if it means sacrificing everything: Integrity, innocent lives overseas.
FTR, I agreed with his kneeling. But he has become that which he sought to destroy the moment a $ sign was flashed.