Tyson Fury vs Ngannou sold literally nothing and lost the Saudis a shit ton of money.
Every single promoter won by not doing Fury vs Ngannou.
Social media generated no buzz after Ngannou did well against Tyson. There is literally no hype behind this fight, the announcement got like no traction.
It will sell bad, but since the Saudis don’t care about making money, Ngannou still gets paid I guess.
Poor PFL though, they should have never signed Ngannou, huge mistake, Ngannou is never fighting in the PFL.