On Sunday, hundreds of Native Americans and allies will be on hand outside the State Farm Stadium, the site of Super Bowl LVII, to protest the Kansas City football team’s name, mascot and the fan-led tomahawk chop.
Given the game’s global audience and media presence, organizers of the protest feel the Super Bowl will provide a venue to underscore the offensive misappropriation of Native American imagery, as evidenced by hashtags: #notyourchief; #notyourmascot; #changethename; and #stopthechop.
The pushback against teams using Native American imagery is justified because research reveals that images and behavior connected to Native mascots contribute to lower self esteem, increased rates of depression and increased in-school discrimination toward Native youth.
Protest organizers maintain franchises like the Kansas City football team dehumanize Native peoples while encouraging racist behavior in stadiums, at schools and on social media. Kansas City and the NFL continue to allow—and reap major profits from—the blatant racism of the team’s very name, logo and behavior like the tomahawk chop.
While some sports teams and fans maintain the usage of Native American imagery serves to honor the heroic nature of Native people, the fact is that most Native Americans disagree.
In recent years to the delight of Native Americans, the Washington NFL team changed its offensive team name to the Washington Commanders. Both sides of the issue won because Native Americans no longer have to listen to “scalp the RedskIns!” and the franchise won because they are now cashing in on fans who purchase new merchandise with the Commandeers name on it.
Beyond the push for the Kansas CIty franchise to drop its name, this past week, Gila River Indian Community Governor Stephen Roe Lewis, noted the Super Bowl LLVI Host Committee's "unprecedented" acknowledgement of Arizona's 22 Native American tribes.
This past week, the NFL highlighted Native artists whose art was chosen to be part of the NFL’s collection for Super Bowl LVII memorabilia.
The NFL has designated four local Native American communities as Official Super Bowl Host Committee Partners: Ak-Chin Indian Community, Fort McDowell Yavapai Nation, Gila River Indian Communities, and Tohono O’odham Nation. Representatives of the tribes welcomed both teams as they arrived in Arizona.
These gestures of recognition by the NFL are great, but they do not offset the need for the Kansas City NFL franchise to drop its name. They are in overtime on this account.