UFC won't buy Bellator with the lawsuit going on. They don't need to give them more ammunition. Plus they need these org to feed their own org, they can't sign everyone.
I do agree with some of you at some point it would be nice to see Viacom really make a push with Bellator by infusing more money into the product from both a talent and marketing standpoint. I thought with DAZN deal we may see that or a sale, but nope. They just seem so content doing the same thing over and over and it basically gets them nowhere and personally, the product has turned almost stale. I just have never seen or heard of any urgency within Bellator. They move to Paramount, sign a big DAZN deal, move to CBS sports to Showtime all with barely a blip of fanfare about it(a little with DAZN deal, but that probably was more on DAZN part than Bellators/Viacom). In the MMA landscape they are like a step above of if tree falls in the woods does it make a sound with no one around to hear it. It's getting to the point of if they don't care, why should we care as fans??? That just might be the reason for viewership falling over and over regardless of what the general TV view habits have changed over the years. Other sports still pull very good numbers and some better than ever.
I think Bellator maybe better served if they sold to somebody that wants to go out there and kick ass every day. Currently Bellator can't cash in on the most lucrative media deal in the world which is the US market. UFC USA media deals are worth more than the rest of the world combined. Not being able to cash in is probably the reason Bellator is going to be Bellator that we've all known for all to long.