I’m not sure about contracts based on the length of the subscription, but maybe. They will try to dice up their demand curve into two or three separate types of customers to optimize revenue.
And they are definitely going ti end up being just like call tv was. You will subscribe to their service and you’ll get content from distributors x, y, & z, whereas with another service you’ll get content from distributors z, w, & x. But the main thing is there will always be ads.
What they are finding is that subscriptions have a ceiling on their revenue unlike selling ad space. They’ve figured out that the model they had before streaming was actually more profitable, now that they have competitors.