Jake claiming the PPV buys are not what they were expecting...
https://www.mmafighting.com/2022/11...ing-estimate-anderson-silva-pay-per-view-buys
While they talk about the news of Silva getting 'knocked out' as killing the pre-buys, and there being competition from other sports that weekend vs. the vacuum of content during covid, I'm sure it also did not help that the lead-up was drama-free and respectful and that they couldn't use any footage from Silva's UFC run (because of course the UFC won't let them).
Despite it being an entertaining, competitive fight where both guys looked relatively good, the promotion and lead-up was lacklustre.
I'm steering clear of the tinfoil hat conspiracy discussion...you guys have fun with that lol