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They offered 20K/20K to Doumbe who singlehandedly sold out a 20000 seats arena in minutes in PFL, on a thursday night card. PFL pay him 6 figures and make a substantial return on investment.
And on the opposite side of bad business decisions, they were paying Greg fucking Hardy over 150K per fight.
They overpay for old glories and underpay for prospects with big potential. It's a sign of a company who struggles with long term vision, IMHO.
I thought the UFC actually signed Doumbe and then some visa issue or illness issue and then let him go.
No doubt Doumbe would be good addition for the UFC if they were focusing in France or Europe more so than they are. Doumbe holds a higher value in France for PFL needs oppose to the UFC, mainly in selling tickets department. The UFC goes to France with a solid card they can sell tickets just fine without Doumbe. Greg Hardy held some value in the US. When he was first signed. You had various sports media talking about it that normally don't talk much MMA. People did tune in to see him. He did have some buzz around him. Turned out in the end he was more of bust but at 150K a fight the UFC probably got the value out of him. Plus HW's seem to always get treated better than most weight classes when starting out.
Personally, I'm not sure why the UFC dicks around with some of the free agents but then others they signed seem happy with the terms. I do think the talent scouts in the UFC could do a much better job at convincing the brass to put out better offers to key guys. Then again maybe we just assume they are out their hitting the streets looking for the best talent. When they may do very little of that and sit back thinking we are the UFC and if you're good enough to be here we'll hear about you.