In January 2001, Heyman took two random guys off the street, gave them Fox Sports sweaters, invited them backstage to an ECW show, and paid them to tell all the boys that they were executives with Fox who were interested in airing ECW television. Not only did the boys buy it, but I bet in Heyman's mind there was never any doubt it wouldn't work. It's a scummy thing for a promoter to do (especially since ECW stopped running that same month) but it's such an incredible level of carny that I can't help but respect that. And rasslin just wouldn't be rasslin without legendary carnies.