Is that a today price? Or picture you pulled off google? That's lower than I think some places buy gold ounces at. So could just be buy and churn, or buy at lower than market cost if you do think Gold is a worthwhile physical investment.
We got some 1oz cold coins when wife's grandpa passed (he fell down CT and sold off a bunch of stuff to buy gold shortly before he passed.), I'd been looking at goldprice.org occasionally to see what it's value is
I don't think Gold is some necessity in a world financial collapse (it's just a shiny rock), but I figured we may as well hold onto those gold coins instead of cashing in because why not. Worst case, it's a couple months income if I lose my job in a small package.