In a brief interview with InclusionFX that was posted to YouTube back in 2021 and brought to attention by
X user JohnnyMassacre, Belair documents how she created Sweet Baby Inc. and what the purpose of the company was.
She said, “And so, today, what we do is writing, narrative design, story building, story breaking as our first and foremost. But on a secondary level we work very hard to get marginalized talent into the industry, to protect them the way that we would want to have been protected, to lift them up, and to get them into an industry where they’re too often shut out.”
Belair then admitted, “And basically, I think,
to take over in the hopes that some really dope people will be able to lead into a kind of a new era for an industry that’s been kind of been, you know, the same way too long.”
Later in the interview, she was asked how she protects her mental health and admitted
she would rather create subpar games than attempt to achieve greatness.
She said, ” I think to protect myself and for my own mental health, I have made sure that I work with people I really, really care about and really, really respect and really, really enjoy working with. I often talk about the fact that like video games are such huge projects and they feel like they’re these huge works of creative brilliance and they take so many brains,
but for me I would much rather work on something that is an okay project with great people who I care about, who lift each other up, who provide like a sense of balance than something that is maybe technically very proficient, but it was hell to make, and the people aren’t empathetic.”
“I don’t think it’s pie in the sky thinking to go like,
‘Hey, maybe we can invite white dudes to play as other people and experience different things through someone else’s eyes.’ And if they don’t like it, we have to start thinking, ‘We’re not losing. They’re losing, and we’re losing because we’re going to let them stand in the way of our progress and our innovation.’”
“If you’re creative working in AAA, which I did for many years, put this stuff up to your higher-ups. And if they don’t see the value and what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s going to happen if they don’t give you what you want.”