The UFC is being very careful with this decision. Moreno is their big ticket to the Mexico market, and he just won the title. While a 4th fight makes unfortunate sense for fans, the business side is considering the potential fallout of a Moreno defeat, or hell, even a another draw. They have all this momentum hoisting up a previously untapped market, and if Moreno loses again how long is he going to have to climb to get back? Will interest deflate? Who knows. They obviously do not want to gamble with any of the possible outcomes of a 4th fight. Figgy winning kills their golden goose. A draw does literally nothing for anyone except waste a year of the top 5’s mutual careers. If Moreno dominates fig, that’s the best case scenario but but after 3 matches, we have a draw, a close fight, and a finish. Those odds aren’t great and even the most diehard Moreno fan must admit that another meeting brings no promises. These two fighters are well matched, with age perhaps being a deciding factor down the line.