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I thought parents got their kids into sport because its healthy, fun and a great way to make new friends.
As a parent you should be more interested in what your child like than what they potentially can earn as a grown up who makes it to the biggest stage.
Fighting in MMA isn't healthy from a parents point of view. There is significant risk of injury. Parents want to protect their children. Also on "great way to make friends" is why team sports are so popular.
That is the entire story right there. The whole thing can be solved with 3 words. Don't be boring. That is it, just don't be boring and you can sell enough T-Shirts, Wigs, and vibrators to buy a pink Lambo like O'Malley. It doesn't even matter if you win or lose your fights. Anyone remember the last time Chandler or Conor won a fight? Even if you do it doesn't make any difference in their careers.
This is just how combat sports are. Unlike things like NBA where you have fav team you follow, in MMA you have to earn that interest over and over again with each new fighter. That is pretty tricky from a marketing point of view. It is also isn't realistic for everyone to be popular sadly.
Well yea but are you going to get your kid into mma and say do this for a living you won't make much or say nba which can get you a scholarship and good cash?
While this might be the case for kids who are obviously extremely gifted athletically, in general kids often get into sport because of school. School sports don't include MMA.