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- Mar 13, 2017
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I really believed his story and it was inspiring. The guy really had a good ass story like something outta a movie.Its still impressive that he went from janitor to a marketing and sales executive at pepsi co, but he used the flamin hot story to get him publicity only for it to be fake.
Its crazy how they let it go unchecked so long and he was making money off public speaking engagements and book deals, I wonder if Eva Longoria is still going to direct the movie after this bombshell
Richard Montañez: The man who didn't invent Flamin' Hot Cheetos
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.
Watching his many recorded speaking engagements, it’s easy to see why his story has taken off.
Montañez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack.
With their spicy kick and neon-red flavor dust, Flamin’ Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear designs. Schools have banned the snack altogether over concerns about its popularity with children. Clear revenue numbers are hard to come by, but nearly every major Frito-Lay line, from Smartfood popcorn to Funyuns, now has a Flamin’ Hot variety on the market.
Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.
His second memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive,” is out in June from an imprint of Penguin Random House.
Full story
https://finance.yahoo.com/news/man-didnt-invent-flamin-hot-120021601.html
Its crazy how they let it go unchecked so long and he was making money off public speaking engagements and book deals, I wonder if Eva Longoria is still going to direct the movie after this bombshell
Richard Montañez: The man who didn't invent Flamin' Hot Cheetos
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.
Watching his many recorded speaking engagements, it’s easy to see why his story has taken off.
Montañez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack.
With their spicy kick and neon-red flavor dust, Flamin’ Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear designs. Schools have banned the snack altogether over concerns about its popularity with children. Clear revenue numbers are hard to come by, but nearly every major Frito-Lay line, from Smartfood popcorn to Funyuns, now has a Flamin’ Hot variety on the market.
Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.
His second memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive,” is out in June from an imprint of Penguin Random House.
Full story
https://finance.yahoo.com/news/man-didnt-invent-flamin-hot-120021601.html
