this is what people say who don't shop there. my grocery bill is cheaper at whole foods than any other store i dont count aldi they sell you garbage..
so whole foods is cheaper then i got amazon prime. now its a shit ton cheaper with the extra discount on sales. First you need to learn how to food shop- buy quality food, buy things when they are on sale.. sales aside they have the cheapest price on organic foods and many healthy or alternative options. you get better pricing, higher quality produce, more food options for someone who likes to eat healthy.
i will say since amazon acquired them they have become more like a normal grocer than they used to be but it still stands as the cheapest and best place to food shop aside from bulk food stores like a costco in my area. i'm sure there are others like them and smaller chains that are much better too.
higher quality produce is really a big deal . five local grocery stores. all their produce is always wilted and slimy. Most people don't eat healthy so they get away with this. on top of that their wilted and slimy standard or organic produce is a worse deal than whole foods. people mock that market and its not perfect but you'd have to be an idiot to go into one and over spend and honestly any one should support the idea of grocers with healthier options and higher standards for quality.
also look into why a lot of the shit they sell costs more than your standard garbage and there is pretty good reason for it even then they still have sales...