The Green v. Connally ruling provided a necessary first step: It captured the attention of evangelical leaders , especially as the IRS began sending questionnaires to church-related “segregation academies,” including Falwell’s own Lynchburg Christian School, inquiring about their racial policies. Falwell was furious. “In some states,” he famously complained, “It’s easier to open a massage parlor than a Christian school.”
One such school, Bob Jones University—a fundamentalist college in Greenville, South Carolina—was especially obdurate. The IRS had sent its first letter to Bob Jones University in November 1970 to ascertain whether or not it discriminated on the basis of race. The school responded defiantly: It did not admit African Americans.
Although Bob Jones Jr., the school’s founder, argued that racial segregation was mandated by the Bible, Falwell and Weyrich quickly sought to shift the grounds of the debate, framing their opposition in terms of religious freedom rather than in defense of racial segregation. For decades, evangelical leaders had boasted that because their educational institutions accepted no federal money (except for, of course, not having to pay taxes) the government could not tell them how to run their shops—whom to hire or not, whom to admit or reject. The Civil Rights Act, however, changed that calculus.