The whole idea, according to Russian journalist (or journalists?) is like that - fighters with French roots has a following in France (like Poirier, GSP), so UFC understands that to get numbers in France they need some French/White Christian fighters, not some African/Asian/Polynesian Muslim/Buddhist. So that’s why BSD is getting a top opponent.
I guess that it might be the case here too - Asian looking Muslim from Russia. I doubt that thousands of people in France will buy tickets to watch his fight. So no need for UFC to rush and sign him and offer him a lot of money.