I have a friend who trains at the Marcelo Garcia Academy, and according to him Marcelo is as good of a person as he is Jiu Jitsu practitioner. Although his style of Jiu Jitsu is very progressive, his personality is very traditional, he truly practices what he preaches when he talks about honor, respect, and tradition (Marcelo will only wear a white GI). Danis is a Jiu Jitsu prodigy, but his actions lately are everything that Marcelo is not. I actually find it a testament to Marcelo's character that he suspended his two best students for behavior that he felt does not represent himself or his academy, few people will actually do that.
You can say Danis is using a persona to make money, but Marcelo never acted in that manor he was always humble and gracious in victory or defeat. When Danis opens up his own school he can do what he wants, but as long as he is representing Marcelo he should conduct himself in a manor that Marcelo approves of.