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They can get 100% market share with these ebitda margins, it's not rocket science, they're the market leader and determine what happens in the market and there is no serious competition. A bigger market share is a way to get a higher ebitda, not the other way aroundEbitda is overrated af especially when the goal of the ufc is for 100% of the global market share
Can you name me any big companies in any field that pay talent lower to make profit? It doesnt happen
Can you name me any sport that pays their stars less than the nba but has more popularity? Populatity and athlete pay is 100% correlated
EVERY stock listed company tries to pay the least amount of money to their employees. It's always a trade-off, what's the least amount that you can pay them to keep them happy while making you more money. The UFC still pays way more than any other company in the market and therefore gets away with more.
Tennis is a good example, it's a popular sport worldwide and only the top100 players make a decent living