It's pretty obvious that, for a while, he was trying to wear the cloak of a community leader, a voice of the people. But it seems, after the big Nike deal, less and less.
It's not a matter of importance, anyway, what he wants to be or doesn't want to be. The premise of this thread, was to compare him to the likes of MLK. I laid out a couple of reasons as to why you can't expect a guy like Kaepernick to be another MLK, or anything comparable to that. The generation of MLK, these were a people who came through, and vividly experienced the unjust conditions which they protested against.
The arguments which MLK laid out, didn't come from the perspective of an outsider looking in, not a rich athlete or a politician, but rather a man who had experienced every single bit of the injustice that he gave speeches about. You could not argue against him, not really, You could just listen. He commanded absolutely authority over the issues that he chose to spoke about.
He wasn't some guy adopted to a white middle-class household, he wasn't a guy who spent all his youth chasing a ball, he wasn't a guy who came into millions of dollars by the time he was in his early 20's. He was a man who had obstacles set in front of him every step of the way. And that is why, by nature, he carried a much large presence than most of the modern "spokespersons" who are often rich celebrities or athletes who live a rather pampered life compared to the common man, and thus their voices ring hollow beyond their fanbase and other upper-class people who live in the same bubble.
A man with 100 dollars in his pocket, does not care about being preached to, as to what their life is like, by a guy who has got a million dollars.