I was there, I don't need google for everything.
It's not about who was more popular... Diana's death was probably the most talked about globally in the past 30 years or so, and I don't give a shit about the british royal thing. MJ's death came out of nowhere, but it wasn't THAT shocking.
Also it's debatable wether MJ is the most recognizable character since Jesus... In other places of this world they might say it's Mohammed... Or Buddha.... Or Shakespeare... Or Gandhi.
There's a big world outside the basement that you live in, you know?
And even if we limit it to pop culture, I could drop James Dean...Muhammed Ali...Elvis Presley.
MJ was the biggest celeb during his time, but not much different than Justin Bieber is today - you even have the direct comparisson on insta... MJ, 6 million followers opposed to Bieber, over 180 million followers.
It may shock you, but a lot of todays teenagers have no clue who Michael Jackson is or how he looks... So you can guess how it's going to be 20 years from now.
I agree that Princess Di's death was the most talked about event of the bunch in roughly the past 30 years. At least here in the US it was. Though, like you, I really didn't give a shit about it either.
On the Bieber subject. He isn't the household name that Jordan is around the world. The only reason it may feel like he is is because he's here now. He's current, active, and seemingly at the peak of his popularity. He took full advantage of the times we're living in and that's the social media age. An age where anyone with an internet connection and social media account can be their own content publisher. Jordan and Ali were pre-social media era athletes, obviously. So, comparing a current active musician in Bieber who is still churning out new albums and going on tour versus a nearly 20 year retired athlete in Jordan, who is a pre-social media era athlete from last generation, isn't a fair comparison. Which one of them do you think will be trending all the time these days? It'll be Bieber, not Jordan. Also, just because a celeb has social media accounts doesn't necessarily mean you can directly compare them accurately. For instance, some celebs/individuals joined these social media platforms from day 1 while others were late to get on board. Secondly, not all celebs/individuals are actively campaigning daily on social media platforms (that is, marketing & promoting). Some, like Ronaldo & Bieber, have year round social media campaigns going on. These variables make accurate comparisons even harder. Then there's the fact that not all people even have social media accounts.
Another thing that needs to be mentioned here is that social media following is only a single metric used to determine fame/popularity. What it actually measures is an individual's global reach and the degree of influence it bestows upon them. ESPN has devised their own formula that factors in an athlete's combined social following (FB, Twitter & IG) along with their confirmed endorsements and search rank popularity according to Google Trends (how often they're searched for on Google worldwide). This works well for ESPN because all of the athletes they're ranking inside their Fame 100 are currently active athletes, or aren't far removed from it, within their respective sports. We're now 20 years removed from Jordan's peak popularity (which was somewhere between 1996-2000 and it peaked again when he retired in 2003). The king of social media right now is Cristiano Ronaldo, hands down. It's not even close. He has the largest global following/reach of
any individual on both Facebook & Instagram. And on Twitter, he currently ranks #5. Having said that, is Ronaldo a household name around the world? It depends. Many people of the older generation likely wouldn't even know him by name nor would they be able to recognize his face, I'd bet. He's clearly not as established as Jordan and the same goes for Bieber. With Jordan, people immediately recognize him as the global icon that he is.
In closing, Jordan transcended his sport and was a commercial industry darling. He transformed the whole industry along with basketball, and basketball is an international sport, as a reminder to those here who like to pretend that he's only famous in America. Michael Jordan is globally synonymous with greatness across the entire sports world. It's not just basketball (you need look no further than the title of this thread for proof of that). Ali was the premier iconic athlete of the 20th century until Jordan took the mantle at the turn of it and became the sporting world's gold standard. Let's not kid ourselves here, everybody
still wants to be like Mike. Everyone from Floyd to LeBron to Brady.