I completely disagree. There's isn't a lack of creativity. If there is, it's not new. TV has been rehashing the same sitcom storylines, crime procedural dramas for years. Decades before TV, they were rehashing the same plays, operas and ballets. And every generation modified the stories to match their era. Looking at Bond and arguing for more of the same is probably the worst example of criticizing a lack of creativity from others. People are saying "They're not creative because they're completely changing something. True creativity would be to roll out the same thing that I've been watching since the 1960s."
That's creativity? Then again there are people who still buy EA's Madden football game every year...
Or the other "lack of creativity" argument -- why don't they make new characters. An argument that only makes sense if you ignore all of the new characters that get rolled out over the years. Just in the female spy space -- Salt, Atomic Blonde, Red Sparrow. They've added more white males as well -- Kingsman, Bourne Trilogy, etc. They've rehashed white female movies too -- Charlie's Angels and it's numerous different female groups.
There are so many new characters that I never take anyone seriously who asks why they don't make new ones.
The problem isn't that they're rehashing, altering or retconning old characters into new ones. Or that they don't create new characters. The problem is that some people simply can't fathom that some changes that they oppose are enjoyed by others so they attempt to diminish other people's preferences by assigning it the most dismissive reasoning possible. "They're not doing X because there's an audience for it. They're doing it for an empty gesture."
That's the real issue in our society today. People who can't fathom that there's a genuine audience for something that they don't like. I think it's retarded. These are businesses. They're not going to alter existing stories unless there's enough genuine audience interest to warrant it. To return to Bond -- does any intelligent person think that producers would spend a hundred million dollars tearing down the Bond franchise just to virtue signal? That people in the movie making business, trying to make massive earnings, are intentionally making movies that they know the audience doesn't want?
If people believe that then we definitely don't have a creativity problem, we have a bunch of idiots problem.