Both fights are def not these "big fights" that the UFC and Dana were advertising and teasing at. Casuals and normal MMA fans, either don't know who Hill is, or could care less about him. He doesn't resonate with casuals whatsoever.. similar to Sterling and Woodley. Alex is the A side in that fight, regardless of what Hill thinks. Alex will bring the attention to that fight, not Hill. Max vs Gaethje is pointless and a disapointment in matchmaking. Could've made Max vs Ferguson or Max vs Nate, even Gaethje vs Burns or Gaethje vs Emmett, if the BMF belt was needed to be defended. All four wouldve been better fights and talked about more, then Max vs Gaethje.